As an admirer of not only Kvadrat's textiles but also of their classy, clean cut with a dash of colour brand image, I was not overly surprised by the latest exhibition stand at the 2013 Stockholm Furniture Fair.
The Design team at Raw Edges, played on the concept of creating a picnic scene, colourful, whimsical and inviting. The main feature of the stand is the textile straps showing off the superb tonal qualities of the Kvadrat product.
1500 of theses straps create the feature and they are attached to the overhead trusses at staggered heights to create a layered effect of different tonal hues. To complement showing the product off in a creative and charming way, Plywood work benches with angles tops have the sample swatches seductively hanging over them to encourage the visitor to touch and feel.
This project further emphasises the importance and usefulness of computer visualisation software throughout the Design process. As the above images show, the Raw Edges Design Team could effectively map the alternating heights of the straps in Elevation. To further show off the whole scheme a perspective view is shown to portray the ambience.
In contrast to the digital approaches used their was also a real need to explore with physical scale models. These were produced to explore the design of the Plywood shelving units that span the perimeter of the stand.
This is a testament to the versatility and aesthetic qualities of Plywood. The light woody tones are the perfect backdrop for the bright colours of the Kvadrat repertoire.