The Hotel Droog really interested me in terms of the way it has flipped the concept of a hotel on its head. This Hotel in the center of Amsterdam is primarily a retail store that sells the typical Droog chic products and accessories but also offers a hospitality service.
The one room on offer (pictured above) is that hospitality experience. The Dutch seem to be extremely versatile and liberal in the way they re-write the paradigms of what is normal and what isn't. I guarantee that not once have you ever walked into a Premier Inn to be greeted by a high end retail store and escorted to your room via the multiple floors of retail outlets. Genius.
There is no one overriding theme within this scheme. It's a very well organised modernist bohemian mess, but a mess that has a sincere feeling of home about it. It comes across as charming, endearing and honest if yet slightly on the pretentious side.
Courtesy to www.dezeen.com and www.thecoolhunter.net for the images.
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