So what is going on with HMV recently? Are they a music store or are they a library? The rows upon rows of CD's and DVD's suggest the latter. There was a situation recently where I wanted to find a CD and I chose HMV (not that there is much choice as this is the only surviving store left on the high-street) and was presented with an endless abyss of products. Some call it clutter, I call it an inconvenience.
As a man, patience is not my most endearing quality, throw shopping into that mix and that recipe is not good. I want to be in and out in breakneck speed, acquiring my goods with precision and accuracy, no queue at the checkout and swiftly out of the store without being tempted by all of the 6 for 10 offers as I make my quick escape.
HMV angers me. It angers me that they have no identity any more. A once well established British industry that has succumbed to throwing everything at the wall and hoping it sticks. The Dog and the gramophone is outdated but equally as iconic. The question is this... are HMV scared to move away from their heritage and create a new brand for themselves? Should the dog be a designer dog and the gramophone be replaced with an I-Pod? They need to do something to help themselves progress rather than stay stagnate.
I have the answer to all of their problems. My inability to faff and ponder over a purchase requires me to be brutal and efficient. We can do anything with smart phones these days so why can't we use them to our (my) advantage? Augmented reality apps are not new. They are used within Google maps and tell you in live-time how far away you are from a destination. Why can't we produce an app that does this for sifting through all of the junk in HMV?
HOW IT WORKS//
1. With a 3G or Wi-fi connection impatient male #1 clicks on his HMV App.
2. Using a product search for that specific store, the user finds the object they want to find.
3. If the product is out of stock then the user is told this straight away and saves 30mins of his precious life to do something new, like take up a new hobby and find the meaning of life (incidentally it's 42).
4. If it is available then the app kicks in with a tilt of the device 90degrees by the user.
5. The interface appears in live-time, through the video camera, and shows where and how far away the product of desire is.
6. You find the product, take it to a bearded cashier, and there you go. In a matter of 0.44 seconds in and out. No hassle, reduced blood pressure, and in an overall better mood.
Image credits: Montage: Paper Plane Design Blog
HMV store view: www.telegraph.co.uk
Smartphone and hand image: matthewbuckland.com
Any thoughts on this + HMV?//