I am pretty obsessed with Helvetica. It symbolises suave and sophisticated nuances that any smooth and suave designer like myself wants to be part of. It is like being part of a classic car club, you know it's old and knackered, but you feel obliged to use it. You feel guilty if you drive the more practical newer version. The Prius is to cars what Arial is to fonts...boring. Helvetica is an old friend who will never let you down and never be afraid to tell you the truth.
Ok so my relationship with Helvetica is not that intense, as I seem to be talking about it like man's best friend, but boy it doesn't half look good. If it was a woman it would be Holly Willoughby, tall and curvy in all of the right places. If it was a beverage it would be a Gordon's Gin and Tonic with a perfectly cut piece of lime added just after the ice hits the tall glass. Subsequently I have run out of similes.
It is used by many designers and many publications because of its equal proportions and variety of finishes. Helvetica Neue, Textbook, Compressed, Light, Bold, Rounded... you name it and there's a variation of it.
Fonts can be the make or break of any business or project. Times New Roman is far too Serif for anyone's liking and please if I see Comic Sans anywhere no matter what I will not trust that person with anything never mind buy something from them. The choice of font is very much like the choice of which Holy Grail will give eternal life in Indiana Jones and the Last Crusade. Get it wrong and you will end up like Walter Donovan (Julian Glover) and nobody wants to end like that, but get it right and yes you will be surrounded by shining lights, Denholm Elliott and co riding off into the sunset and you will live to see a massive cgi spaceship rise from the depths of the Nevada desert. So it's a good thing to get yourself the right font.
So forget Verdana, Century Gothic and definitely get rid of Times New Roman because Helvetica is here to stay. It will be used by myself almost religiously to the point where I will not even consider something else. It would have been great to write this blog piece in Helvetica so it wouldn't be a massive contradiction, sort it out Weebly.
I want to share the Lovetica and as a special leading up to Christmas gift I will present you with a download of the font below. For all you noobs to new fonts and need help to install it, do the following...
1. Download it
2. Save it to a file
3. Go to control panel
4. Find fonts folder (in Personaliseand Appearance bit)
5. Open fonts folder
6. Right click and press 'Install new font'
DOWNLOAD THE FONT//