The more observant of you around Birmingham would have noticed recently an array of alternative media transforming the cities' billboards into an 'urban gallery'.
48 Sheet is a project by the non-profit organisation, EC Arts. The idea is simple; one hundred 10ft x 20ft 48 sheet billboards have been stripped of their slogans and branding to be replaced by thought provoking urban art.
The brief posed the question to the participants about how, through graphic media, 'cultural curiosity' could be created in one of the UK's most culturally diverse cities.
Glenn Howells, one of the members of the advisory board for the scheme, describes the visual impact of the city; " It questions our tolerance to increasing levels of advertising by swapping it for art."
It is a relief to see art on the daily commute. It promotes more thought, conversation and curiosity than any run of the mill big branded company for yet another mobile phone. Having experienced a selection of these works on my own commute through Digbeth, I have seen people stop and take photos umpteen times. The wonderful thing about this is that people who you wouldn't necessarily pin point as being the 'arty' types have stopped and asked me 'what are you taking a photo of? What is it and why is it there?' It has brewed up conversation and debate and instantly brightened up the city. In the era of Banksy and street art, this type of venture needs to happen more. Less of the 2 for 1's and Price Crunch! More creativity and curiosity please!
48 Sheet is running from the 2nd- 29th April 2012 and is funded by various Birmingham educational and art institutes. For more information please go to: