Bang & Olufsen have released the Beolit 12, Denmark's answer to the boombox. When boomboxes are mentioned it conjures up images of 1980's Compton, somewhat more Run-DMC than run of the mill Danish Design. Boomboxes, or Ghetto Blasters as they were pinned, were a lot more abrupt, forthright and made an 'in your face' statement simply by the exaggeration of size and scale. This re-interpretation plays to the strengths of B&O. It's sleek, suave and very Scandinavian. The inconspicuous exterior shell hides the modesty of the space age gadgetry that lies within. Wireless I-Pod streaming, 2.1 stereo system and 120 watt class D amplifiers. What made the original boomboxes a success was their portability which automatically meant that R-Pain, T-Kelly and DJ Jazzy Jeff looked extremely cool blasting their tunes. The Beolit 12 is a bit more subtle, it boasts a full grain Italian leather strap and the whole unit weighs less than 2.8kg. It's the perfect statement for the preppy school kid with a bit of extra cash. The Beolit 12 is available from store.beoplay.com and RRP is £599.99 and is available in a modest range of colour finishes.
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Designer. Did a blog. Starting blog again. Early Thirties. Like Food. Like Drink. Like Music. Like travelling. If you like this blog get involved, comment and send me a story or a product, lifestyle, or way of life to promote.
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